Marketing Director

3 weeks ago


StratforduponAvon, Warwickshire, United Kingdom Cancer Research UK Full time
Lead Brand and Marketing Strategy

We are seeking a skilled marketing professional to drive transformation by shifting to a more audience-led, performance and data-driven strategy. As the Head of Brand and Marketing Planning, you will lead the overall marketing strategy and processes across the organisation, focusing on audience-driven approaches to marketing planning.

The role champions modern marketing practices, ensuring a unified, centralised view of all marketing, creative, and digital activities. You will oversee the measurement of marketing effectiveness and define marketing priorities based on strategic direction.

Key responsibilities include leading the cross-portfolio briefing process, managing the overall marketing budget, and working collaboratively with the audience team and other cross-org planning leads to translate overall MFE strategy and product objectives into prioritised, cross-portfolio marketing objectives and KPIs.

As a marketing leader, you will develop the CRUK brand strategically and creatively, working closely with peer groups to drive brand clarity, relevance, and engagement. You will also ensure an audience-led approach to marketing, ensuring we are being supporter-led while maximising our marketing impact.

Key skills and experience required include proven experience of leading marketing teams and managing brands, working across a range of projects for multiple audience groups, and significant experience of end-to-end supporter journeys and the role of different marketing channels in fully integrated campaigns.

We offer a working environment that supports your wellbeing and a generous benefits package, a wide range of career and personal development opportunities, and high-quality tools. We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion.



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