Marketing Strategy Director

3 weeks ago


Manchester, United Kingdom Matillion Full time

We are on a mission to power the data productivity of our customers and the world, by helping teams get data business ready, faster.

Our technology allows customers to load, transform, sync and orchestrate their data. We are looking for a talented professional to help us scale up our growing business.

The successful candidate will lead on the planning, development, and execution of demand-generation marketing campaigns, driving measurable business impact.

Key responsibilities include:

  • Aligning campaign initiatives with overall growth objectives
  • Collaborating closely with marketing and sales teams to create campaigns that resonate with our target audience/personas, and generate high-quality leads
  • Developing comprehensive marketing campaign strategies that are aligned with business and revenue goals
  • Conducting in-depth market research and competitor analysis to inform campaign approach and drive differentiation
  • Defining key target audience segments and target buyer personas to guide personalised initiatives
  • Developing and implementing demand generation strategies to attract qualified prospects, increase pipeline velocity and deliver qualified leads
  • Leading the design of lead nurture workflows to move prospects through the sales funnel, driving engagement and conversion
  • Partnering closely with sales (SDR) teams to ensure alignment on qualification and seamless handoff of qualified leads

The ideal candidate will have a proven track record of leading successful multi-channel marketing campaigns that delivered strong results.

Key qualifications include:

  • Bachelor's degree in Marketing, Business, Communications, or a relevant field
  • 8+ years of experience in B2B marketing, preferably within the software industry
  • Expertise in marketing automation tools, CRM software, data analytics tools, and ABM tools
  • Strong project management skills with a demonstrated ability to prioritise and manage multiple campaigns simultaneously

We offer a competitive salary and benefits package, as well as the opportunity to work with a talented team and make a meaningful contribution to our mission.


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