Senior Marketing Strategist

6 days ago

London, Greater London, United Kingdom ECW Search Full time

Senior Marketing Strategist - Global Blue Chip

  • Competitive Base Salary
  • Vehicle Allowance
  • Performance Bonus
  • Pension Plan
  • Dental Plan
  • Fitness Membership
  • Additional Benefits

About the Company:

ECW Search is thrilled to collaborate with one of the world's foremost Blue Chip companies, recognized as one of the top 20 most reputable organizations globally. This multi-billion-pound enterprise spans various categories, featuring innovative household brands and a long-standing reputation as one of the best employers for the past three decades.

Joining this organization means becoming part of a culture that prioritizes its employees. The company invests significantly in personal and professional development, offering access to one of the industry's leading Learning & Development models. Career progression opportunities are abundant, with potential paths into various functions such as Marketing Strategy & Planning, International Operations, Category Management, Trade Marketing, or Brand Development. The diverse product portfolio encompasses personal care, beauty, health, and hygiene, positively impacting lives worldwide.

This is a workplace to take pride in and share with friends and family.

The Role

The Senior Marketing Strategist will play a crucial role within the broader EMEA marketing team. This position is essential for managing the flagship brand in the portfolio, enhancing customer relationships, crafting effective marketing strategies, and launching new products to strengthen the brand's presence.

As a Senior Marketing Strategist, you will collaborate with the UK Senior Leadership Team and counterparts across Europe to define product and brand strategies within the retail sector. You will mentor and develop two direct reports and one to two indirect reports.

Internally, you will be a vital partner to the Global Brand Development Team, working closely with UK Brand Teams and the Ireland Brand Activation team. You will oversee pricing strategies, product portfolios, and campaign management from inception to completion.

Your responsibilities will include:

  • Driving growth for this priority brand across the UK and Ireland while ensuring exceptional execution in line with the new global operating model.
  • Taking full accountability for achieving in-year P&L and market share targets, as well as shaping local plans for Year 2 and Year 3, guided by the Global Brand Development Team.
  • Collaborating with Global segment leads and the EMEA Deployment Leader to ensure excellence in brand execution in the UK and Ireland, including integrated business planning, media strategies, data-driven marketing, and joint business planning with retail partners.
  • Partnering with the Senior Leadership Team to contribute to communication and commercial innovation strategies.
  • Leading media planning and digital-first initiatives across the UK and Ireland.
  • Activating content and communication strategies while gaining deep insights into consumer behavior.
  • Working with commercial teams to address challenges and develop unique plans to drive category growth with key retail partners.
  • Utilizing analytical skills to identify and size commercial and innovation opportunities.
  • Collaborating with cross-functional teams to ensure seamless execution.
  • Developing and mentoring direct reports.

Your Background:

We seek self-driven, energetic, and ambitious marketing professionals with a passion for brands and delivering top-tier product activation to consumers.

Experience in Strategic Brand Management is essential, with a proven track record of success in a complex, matrixed environment. This role offers rapid promotion potential, as evidenced by the previous two incumbents advancing to Director-level positions.

  • Degree-level education or equivalent experience, along with brand management experience in an FMCG context.
  • Essential people management experience, with a focus on coaching and talent development.
  • Experience in developing and executing content and communication strategies, including media planning, data-driven marketing, and a comprehensive understanding of customer and retailer needs.
  • Strong commercial and financial acumen, including P&L management.

What We Are Looking For

  • Excellent interpersonal and people management skills, with a collaborative approach that enables effective engagement with multiple stakeholders.
  • A positive, proactive attitude, capable of influencing and collaborating while identifying creative solutions to challenges.
  • Results-oriented mindset, fostering a sense of urgency among team members to achieve objectives, while encouraging innovative ideas.
  • Proven ability to implement strategies and adapt plans as challenges arise.
  • Strong analytical and influencing capabilities, recognized as a self-directed decision-maker.
  • Ability to quickly analyze data and derive actionable insights.
  • Capacity to navigate complexity, communicate effectively, and lead teams with impact.

If you are interested in joining one of the most esteemed companies globally in a high-profile marketing role, please reach out for further information.

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