Lead Creative Strategist

1 month ago

London, Greater London, United Kingdom Soar With Us Full time
Role Overview

As a Lead Creative Strategist, you will play a pivotal role in driving performance creative for D2C brands while managing the Creative Strategy team. You will work closely with our marketing, design, and production teams to develop and execute social media performance creative strategies that align with our client's business objectives.

Key Responsibilities
  • Manage the creative strategy team and assist our Creative Director in developing in-depth research to support creative strategies for D2C brands.
  • Develop and execute social media performance creative strategies that align with our client's business objectives.
  • Conceptualise and execute performance creative campaigns for Meta ad campaigns, including UGC, high-production ads, motion graphic ads, and static design ads.
  • Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok, familiarity with soft and hard ad metrics.
  • Scripting and briefing creative for D2C campaigns.
  • Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns.
  • Work closely with an Account Manager to ensure the quality and effectiveness of our creative deliverables.
  • Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies.
  • Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results.
  • Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning.
  • Contribute to the development and implementation of Hambi Media's overall creative vision and strategy.
  • Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work.
  • Have the ability to confidently write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads.
  • You will be responsible for creating intricate and in-depth briefs for user-generated content (UGC) creators.
  • Ability to understand human psychology, sociology, and why people buy things.
Requirements
  • 3+ years of experience in a creative strategy or social media marketing role, preferably in an agency setting.
  • Proven track record of developing successful creative campaigns.
  • 2+ years of experience managing Creative Strategists.
  • Preferred experience working within performance creative, media buying, or D2C/E-commerce advertising.
  • Strong analytical skills and experience with data analysis and reporting.
  • Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams.
  • Strong attention to detail and ability to manage multiple projects at once.
  • Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory.
  • Leadership & team management experience is a bonus.
Benefits
  • Our incredible client base, working with a wide range of D2C companies spanning multiple niches and continents.
  • You will be part of a world-class team, made up of high-performing, motivated individuals.
  • 27 Days Paid Holiday (Extra holiday to have your birthday off).
  • Private health scheme.
  • Ability to quickly progress in a fast-growing agency.
  • Company pension scheme.
  • Structured training and development.
  • Lots of team building activities.
  • Flexible working (Ability to work abroad for 30 days at a time).
  • Hybrid working (We have a beautiful office in Oval, Central London).
  • A fun and happiness-driven culture.

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