Content Marketing Strategy Lead
2 days ago
Job Title: Content Marketing Strategy Lead
About Us: Duval Associates is a dynamic marketing agency established in 2006. We are looking for a skilled Content Marketing Senior Executive to join our team in Manchester.
Job Overview:
We are seeking an experienced Content Marketing Senior Executive to lead the development of engaging content across various digital marketing channels. The successful candidate will have a strong understanding of content marketing trends and competitor analysis, as well as experience in creating compelling content that drives commercial insights.
Key Responsibilities:
- Create, design, write, and edit content of all lengths across digital marketing channels, including web content writing, email marketing, and social media.
- Develop and manage the monthly content calendar to align with the wider marketing strategy and business objectives.
- Partner with subject matter experts to develop content in various formats, such as blog posts, emails, infographics, videos, and more.
- Analyse commercial insights into channel performance and impacts of content contributions.
- Stay up-to-date with content marketing trends and competitor content, bringing new ideas to explore and test.
- Write and edit content for internal communications, such as sales toolkits and internal awareness day emails.
- Collaborate with the SEO team to ensure content follows industry best practices.
- Work with customers to create advocacy content, such as customer stories.
The Ideal Candidate:
- A minimum of 4 years' experience in a content/copywriting role with extra responsibility or leadership experience.
- Proven marketing experience with a track record of writing and editing both short-form and long-form content.
- Excellent project management skills, attention to detail, and ability to multitask and prioritise projects in a fast-paced environment.
- Demonstrated ability to write compelling content with a commercial angle and goal in mind.
Salary: £45,000 - £55,000 per annum, depending on experience. Our package includes comprehensive benefits and opportunities for professional growth.
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