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Digital Merchandising Manager
1 month ago
About Halfords Group PLC
At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions.
Job Overview
As a key figure within the eCommerce team, the Digital Merchandising Manager will be responsible for defining and implementing the Digital Promotional & Loyalty strategy vision across halfords.com. This role will oversee the effective management of Campaigns & Promotions activities, ensuring right first-time implementation and optimised customer journeys.
Key Responsibilities
• Manage a team of 4 with roles spanning Merchandising, Design, and Front End Development
• Accountability for the end-to-end delivery of Promotional and Loyalty campaign activity
• Be the 'go-to' online contact for marketing, Loyalty teams, and B2B Teams
• Own the trading plan to ensure there is clarity on the activity and an understanding that it will deliver our Sales & Margin budget
• Constantly analyse performance to understand how our campaign activity is performing, tracking and reporting on performance and communicate to the wider business
• In alignment with the Digital Strategy, define the FY Campaign, promotions & Loyalty objectives and strategy to drive conversion
• Flag risks to the budget and gain buy-in from the business for changes to campaign activity based on budget expectations, competitor activity, and data from previous campaigns
Requirements
• Strong business acumen and good level of commercial awareness
• Strong analytical skills, awareness of key technologies and tools
• Experience in defining and delivering initiatives to improve conversion
• Deep understanding and experience of customer journeys
• Very good stakeholder management and communication skills
• Able to influence teams and senior management alike
• Act quickly and decisively using good judgement in making decisions and performing actions
• Good at building business relationships internally and externally with partners and suppliers
• Ideally had some exposure to Offline Marketing
If you're passionate about driving business growth through digital marketing, we'd love to hear from you
