Brand Director

4 weeks ago

Cambridge, Cambridgeshire, United Kingdom PragmatIC Semiconductor Full time
Job Summary

We are seeking an experienced Brand Director to lead our brand strategy and delivery of operational programs in the tech sector. The successful candidate will have a consistent track record of building and curating B2B brand strategy and will be responsible for devising strategy to deliver effective and impactful branding that strengthens and grows brand awareness, perception and engagement.

The ideal candidate will have a growth mindset with a proactive, resilient and solution-based approach required for a scale up and driving the business through a period of hyper growth. They will be able to shape brand plans and tools and scale with internal partners as well as externally with key customers, partners and other ecosystem collaborators.

The Brand Director will be responsible for the full brand mix and brand application spanning brand strategy and evolution, visual identity, tone of voice, logos, brand guidelines and assets, omni-channel marketing and advertising, co-marketing, digital, campaigns, events and trade shows.

The successful candidate will have experience in the semiconductor industry and will be able to provide competitor analysis and displace competitor activity/technology through the brand direction. They will also be responsible for leading the brand guidelines, partner access, usage and application, optimising brand exposure, application and amplification across 360 marketing efforts and with ecosystem partners.

The Brand Director will be a solid partner to the SVP Corporate Marketing, Communications & Public Affairs and will devise and be responsible for the brand critical metrics and lead regular reporting.

Key Responsibilities
  • Devise strategy to deliver effective and impactful branding that strengthens and grows brand awareness, perception and engagement.
  • Deliver brand programs and plans that drive significant engagement and impact across the marketing funnel with our core target audiences.
  • Responsibility for the full brand mix and brand application spanning brand strategy and evolution, visual identity, tone of voice, logos, brand guidelines and assets, omni-channel marketing and advertising, co-marketing, digital, campaigns, events and trade shows.
  • Provide competitor analysis and displace competitor activity/technology through the brand direction.
  • Lead the brand guidelines, partner access, usage and application.
  • Optimise brand exposure, application and amplification across 360 marketing efforts and with ecosystem partners.
  • Drive effective brand application programs – co-ordinating across the team - to improve meaningful results that support the company brand and reputation and ultimately impact business results and performance, supporting revenue and pipeline growth.
  • Budget management responsibility.
  • Team management: support and drive a high-reaching, creative and proactive culture that empowers and motivates.
  • Act as a solid partner to the SVP Corporate Marketing, Communications & Public Affairs.
  • Devise and be responsible for the brand critical metrics and lead regular reporting.

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