Marketing Assistant
2 weeks ago
About the Role
B Lab UK is seeking a Marketing Assistant - Data-Driven Copywriter to join our dynamic marketing team. As a key collaborator, you will work closely with the Marketing Manager to execute and enhance our marketing strategy.
Key Responsibilities
- Support the Marketing Manager in delivering the marketing strategy through executing marketing activities, from e-newsletters to product launches.
- Contribute to the monitoring and optimisation of Google Ads, ensuring ad copy aligns with our brand guidelines and is tailored to our audiences.
- Draft audience profiles, aligning with key personas, to inform and guide copywriting efforts across paid media campaigns.
- Create compelling copy for user-facing channels, including the website and newsletters, to develop new and existing buy-in for the movement.
- Work with the Marketing Manager to update the website with copy and images, creating a visually engaging website.
- Assist the Marketing Manager in executing campaigns and product launches, where needed, with paid media and email marketing.
- Facilitate the execution of the SEO strategy to ensure B Lab UK's website maintains a high SEO ranking.
- Help produce and review content and resources with sustainable best practices to improve user experiences.
- Assist in monitoring marketing KPIs, contributing actionable ideas to improve performance.
Requirements
- Familiarity with systems such as Umbraco, Pardot, Salesforce, and Google Analytics is a plus, but not essential.
- Numerate and data-driven, able to see trends in data.
- A strong communicator, able to write and proofread highly engaging copy.
- Attention to detail.
- Organisation.
- Collaboration.
- Analytical.
- Managing multiple priorities.
- Eligible to work in the UK.
About B Lab UK
B Lab UK is a purpose-driven organisation redefining the role of business as a force for good. We offer a hybrid and flexible working environment, flexible working hours, and a range of benefits, including private medical and dental cover, a wellbeing allowance, and enhanced parental leave policies.
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