Marketing Director

1 day ago


Egham, Surrey, United Kingdom ACS International Schools Full time
Job Overview

We are seeking a highly skilled Marketing Manager to join our team at ACS International Schools. This is an exciting opportunity for a marketing professional to drive enrolment and retention targets, contributing to the school's growth goals in the UK.

The successful candidate will be responsible for developing annual marketing objectives, collaborating with the Head of Marketing on evolving the prospective family customer journey, managing social media channels, and championing parent communications.

Key Responsibilities:

  • Contribute to developing annual marketing objectives to drive enrolment of circa 150-200 new students every year.
  • Collaborate with the Head of Marketing on evolving the prospective family customer journey and help integrate new approaches and communications.
  • Manage ACS Egham social media channels together with the Head of Brand & Digital, sourcing content from across the school and aligning with agreed content strategy.
  • Champion parent communications together with the Head of School, work with school stakeholders to elevate the parent/school communication customer experience.
  • Gather insights and execute effective, market-leading campaigns to drive enrolment.
  • Manage all Open Events and support Admissions on future schools' events.
  • Engage with school leaders and Education Strategy Services to evolve the ACS Egham proposition.
  • Collate requirements for marketing collateral and assets and work with the brand team to deliver high-quality school marketing materials.
  • Update and make changes to the school website, where applicable.
  • Evaluate all available data, surveys, and online sources, and monitor competitor activity.

Requirements:

  • 3+ years of digital & social campaign marketing experience.
  • Experience of managing social media accounts.
  • Data analysis skills with attention to detail.
  • Ability to build positive relationships and communicate effectively.
  • Good project management skills with an eye for detail.

The salary for this role is estimated to be around £45,000 - £55,000 per annum, depending on experience.



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