Marketing Database Specialist

23 hours ago


London, Greater London, United Kingdom Anthem Consulting Full time

Job Title: CRM Manager

This position is based in London with the opportunity for hybrid working. The salary range is up to £75,000.

Anthem Consulting is a prestigious global law firm investing heavily in marketing technology. They are seeking a CRM Manager to drive best practice around CRM, particularly during the launch of their new CRM, InterAction+.

The successful candidate will have solid experience in CRM databases and marketing automation, ideally gained within a professional services environment. They will be commercially minded with strong organisational skills.

About the role:

  • Lead on queries around the CRM database
  • Oversee the development and maintenance of the CRM database
  • Develop best practice around use of the database and upskill the marketing team
  • Run monthly reports and analytics
  • Work on email campaigns using Vuture
  • Develop ways to improve segmentation and better targeting
  • Improve ROI and reporting
  • Line management of an Assistant and an Executive


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