DTC Marketing Lead

2 weeks ago

Newmarket, Suffolk, United Kingdom Pure Resourcing Solutions Full time
{"title": "DTC Marketing Manager", "description": "Job Summary

We are seeking an experienced and commercially-driven Marketing Manager to lead our direct-to-consumer print marketing efforts. In this role, you will be responsible for executing brand marketing plans across various DTC channels, with a particular focus on print, direct mail, and off-the-page advertising.

Key Responsibilities
  • Develop and execute detailed marketing plans across DTC channels, both online and offline, to grow our customer database and improve Customer Lifetime Value (CLTV).
  • Manage and execute print campaigns, including Direct Mail, Off The Page Advertising, Insert Campaigns, and Retargeting Print Campaigns.
  • Oversee the budget for print marketing, negotiating with agencies to secure the best rates, and managing relationships with advertising partners.
  • Coordinate Direct Mail campaigns, working closely with the Procurement team to identify cost savings and ensure optimal supplier agreements.
  • Collaborate with Brand Managers and the Digital Marketing Manager to ensure consistency and alignment across all marketing channels.
  • Utilise data insights to inform segmentation strategies and optimise campaign performance for maximum ROI.
Key Attributes
  • Strong commercial acumen with a proven ability to meet targets and manage budgets effectively.
  • Analytical mindset with the ability to translate data insights into actionable marketing strategies.
  • Excellent communication skills, with a collaborative team-oriented approach.
  • High attention to detail and a commitment to delivering high-quality results.
Qualifications/Experience
  • At least 3 years of experience in a DTC marketing role, preferably with a focus on print and direct mail.
  • Experience with omni-channel marketing and a strong understanding of both digital and traditional marketing channels.
  • Ability to manage complex marketing projects and coordinate cross-functional teams.
", "lang_code": "en-US"}

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