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Brand Director

2 months ago

Newmarket, Suffolk, United Kingdom Pure Resourcing Solutions Full time
Job Description

**Job Title:** Head of Brand

**Job Type:** Full-time

**Industry:** Manufacturing

**Company:** Pure Resourcing Solutions

**Location:** Cambridge

**Job Reference:** N/A

About the Role

We are seeking an experienced and passionate Head of Brand to join our team at Pure Resourcing Solutions. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase market share.

This is an exciting opportunity for a strategic thinker with a hands-on approach, capable of leading a talented team and collaborating with cross-functional departments to achieve business objectives and be the driving force behind our brand identity and product portfolio.

Key Responsibilities
  • Strategic Leadership: Develop and implement the overall marketing strategy aligned with the company's business goals and identify market opportunities, consumer trends, and competitive insights to inform strategic decisions.
  • Brand Management: Enhance and maintain each individual brand identity within the portfolio, ensuring consistency across all marketing channels and oversee the development and execution of integrated marketing campaigns, across the 360-marketing mix.
  • Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity and accountability.
  • Digital Marketing: Partner with the Head of E-Commerce to drive digital marketing initiatives, including SEO/SEM, email marketing, and content marketing.
  • Product Launches: Plan and execute successful product launches - developing go-to-market strategies, including pricing, positioning, and promotional activities.
  • Customer Engagement: Enhance customer experience through targeted marketing efforts across multiple channels.
  • Partnerships and Collaborations: Identify and cultivate strategic partnerships with industry influencers, media outlets, and other stakeholders.
Requirements
  • Experience: Extensive experience in brand management and product management within a direct-to-consumer retail environment.
  • Strategic Vision: Proven ability to develop and execute brand strategies that drive business growth and customer engagement.
  • Product Expertise: Strong understanding of product development processes and lifecycle management, with a track record of successful product launches.
  • Leadership: Exceptional leadership skills with the ability to inspire and manage cross-functional teams.
  • Creativity: A creative thinker with a passion for innovation and a keen eye for detail.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.