Premium Brands Executive

3 hours ago


London, Greater London, United Kingdom The Advocate Group Full time
About Us

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors based in the UK.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

As a Commercial Development Manager at The Advocate Group, you will be responsible for driving growth for premium brands across multiple operators and national accounts.

You will acquire large premium groups and national accounts, target business within premium pubs, bars, restaurants, and hotels, and leverage a prospecting database to generate new leads and contacts.

A key aspect of this role is RTM collaboration (10%), where you will network with sales teams to increase awareness of the brand portfolio and uncover new opportunities, work cross-functionally with colleagues to enhance impact, identify opportunities, and collaborate effectively across the sector.

This position also involves account management (20%), managing full account responsibility with guidance from leadership, including budget and discretionary investments, ensuring effective account management by addressing gaps, driving margin growth, and implementing marketing activations.

Key Responsibilities:

  • Acquire large premium groups and national accounts.
  • Targeted approach to securing business within premium pubs, bars, restaurants, and hotels.
  • Leverage a prospecting database while continuously generating new leads and contacts.
  • Implement a proactive engagement strategy that extends beyond tender periods.
  • Collaborate with internal teams to ensure database alignment and maximize opportunity.
  • Develop compelling marketing and commercial tenders in partnership with relevant departments.
  • Maintain regular communication with regional teams, building relationships across various areas and roles.
  • Create and execute a territory plan, capitalizing on market opportunities.
  • Onboard and support new accounts.

Requirements:

  • Expertise in winning new business
  • Skilled negotiator
  • Target driven
  • Instinct for growing brands in premium groups and RTM/Wholesale
  • Drinks industry experience
  • On-Trade network
  • Proven success working with RTM/Wholesaler

Salary: Up to £50,000 plus travel allowance and generous bonus.

Location: Field Based – London

Benefits: Generous bonus, travel allowance, and a dynamic work environment.



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