Product Marketing Manager

2 weeks ago


Scunthorpe, North Lincolnshire, United Kingdom Michael Page Full time

A dynamic senior marketing role awaits a seasoned professional with a blend of product management and marketing strategy expertise. This opportunity is perfect for a B2B marketing specialist looking to join a fast-growing SME manufacturing company in the UK.



Job Overview



The ideal candidate will be responsible for leading the marketing function, working closely with the product development, sales, and communications teams to drive success. Key responsibilities will include:




  • Market Research & Analysis: Conduct market research to identify industry trends, competitor activities, and customer needs. Analyze product performance, customer feedback, and market dynamics to inform marketing strategies.
  • Sales Enablement & Support: Develop and deliver sales tools, presentations, and training to equip the sales team with the knowledge and resources needed to communicate product value effectively. Support sales with competitive analysis, customer personas, and use-case scenarios that facilitate informed customer conversations.
  • Content & Campaign Development: Collaborate with the content and digital marketing teams to create product-focused content, including web copy, white papers, case studies, blog posts, and social media assets. Plan and execute targeted marketing campaigns (email, webinars, industry events, etc.) to drive brand awareness and lead generation.


Requirements



To be considered for this exciting opportunity, candidates should have:




  • 3+ years of experience in a marketing role, with a focus on physical products
  • Desirable industry experience in construction, manufacturing, or security products
  • B2B marketing experience
  • Strong understanding of NPD processes
  • Proven experience in leading a marketing department
  • Excellent communication and leadership skills
  • Ability to work in a fast-paced environment


What We Offer



The successful candidate will receive a competitive starting salary between £55,000 - £65,000, plus a hybrid working arrangement.


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