Influencer Marketing Specialist

21 hours ago

London, Greater London, United Kingdom The Lost Estate Full time

We are seeking a highly skilled Influencer Marketing Specialist to join our team at The Lost Estate. As an Influencer Marketing Specialist, you will be responsible for driving our influencer strategy, enhancing marketing initiatives, managing relationships, and executing organic and paid influencer campaigns.

About the Role:

This role will support the development and execution of influencer marketing strategies that align with the broader marketing strategy. You will maintain influencer relationships, write creative briefs, oversee content ideation, and collaborate with internal teams to deliver cohesive campaigns.

Main Responsibilities:
  • Manage and maintain the influencer database to track partnerships, content performance, and future opportunities.
  • Research and identify potential influencers whose content & audiences align with our brand values and campaign objectives.
  • Conduct outreach and manage communications with influencers via email, phone, and calls to foster strong working relationships.
  • Write creative briefs for influencers, ensuring content adheres to brand messaging, creative direction, and wider marketing objectives.
  • Ensure influencer strategies align with the broader marketing strategy, reinforcing brand positioning and supporting cross-channel marketing efforts.
  • Expand the influencer programme by creating/enhancing workflows + systems and entering new territories such as Affiliate Marketing.
  • Oversee relationship management with influencers, affiliates, and key partners to drive long-term collaborations.
  • Assist with creating and executing organic and paid influencer campaigns, from ideation to delivery.
  • Monitor inboxes and manage influencer communications, ensuring timely and professional responses.
  • Write strategic communications that clearly convey campaign objectives, creative direction, and key performance indicators (KPIs) to influencers.
  • Collaborate on content ideation and scheduling, ensuring influencer content aligns with the overall marketing calendar and strategic priorities.
  • Participate in venue visits and behind-the-scenes days to capture additional content for campaigns.
  • Assist in budget management for influencer campaigns, negotiating costs with influencers and tracking campaign spend.

The estimated salary for this role is $80,000 - $100,000 per year.

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