Digital Marketing Strategist

5 hours ago

London, Greater London, United Kingdom Influencer Full time

Estimated salary: £50,000 - £70,000 per year.

About the Role

We are seeking an experienced Senior Strategist to join our team in London. As a key member of our strategy department, you will be responsible for developing and executing social media strategies that drive business results for our clients.

The ideal candidate will have a strong understanding of the influencer marketing landscape and experience working with social media platforms such as Instagram, TikTok, and YouTube. You will be able to distill complex client briefs into clear strategic frameworks and work closely with our creative team to bring strategies to life.

You will also be responsible for pitching and presenting your strategy to senior stakeholders, both internally and externally, and working closely with our creative team to ensure all concepts align with the strategy and deliver on the client's goals.

We offer a range of benefits including private healthcare, wellbeing support, and 25 days of annual leave. If you are passionate about influencer marketing and have a desire to work with one of the fastest-growing companies in this exciting industry, we would love to hear from you.

Key Responsibilities
  • Brief interrogation: Breaking down and interpreting client briefs leading strategy workshops both internally and externally with clients.
  • Insight & research: Guiding the team through research to uncover insights that can tee up the strategy and creative execution across social and the creator space.
  • Industry expertise: Staying up to date on platform and audience specific trends content formats and creative developments from across the social and influencer landscape.
  • Devising strategy: Building strategic frameworks in response to brief that can be used by the creative team as a platform to build from.
  • Pitching: selling in your strategy by taking clients with you on the journey of how you got there.
  • Creative briefing: Can effectively distil and brief in a creative team to help bring a strategy to life.
  • Distribution strategy: Should have a keen understanding of both organic and paid distribution methodologies and be able to combine them in the right way to deliver successful campaigns.
  • People management: Giving feedback and helping more junior team members build out strategies that will deliver on the aims of the brand.
Requirements
  • You are a strategist in a social / influencer marketing agency.
  • A social native with a history of delivering socially led branded content strategies.
  • An independent thinker with experience distilling complex client briefs and transforming them into strategically-led creator campaigns.
  • Have a keen understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel.
  • An expert at content executions across all leading social networks with a specific emphasis and experience working across Instagram TikTok and YouTube.
  • Experience turning data points into insights to better inform and derisk strategy work using platform data past campaign data and audience/behavioural data.
  • Have a keen understanding of paid and organic distribution methodologies.
  • Ability to handle pitch and RFP scenarios with rapid turn-around.
  • A self-starter doesn't need to be told what to do/what needs to be done, can see the gaps and proactively steps in to fill them and offers solutions.
  • Continuously seeks out opportunities to learn from wider business functions and apply learnings to your work.
  • A proactive project manager who is confident planning complex projects and ensuring all parties are held accountable for their contributions to work.
  • A creative storyteller, you are a natural at bringing people on the journey with you, pitching strategy to senior stakeholders both internally and externally, talking to clients, pitching and presenting work.
  • Solid communication organisational and time-management skills Ability to manage competing priorities and workloads.
  • A team player who can work closely with our creative team to ensure all concepts align with the strategy and deliver on the client's goals.
  • Creatively curious enjoys contributing to brainstorms to develop and refine exciting creative ideas.
  • Collaborative spirit able to work across many functions and build rapport quickly.
  • Proactive continuously seeks out opportunities to learn from wider business functions and apply learnings to your work.
  • Able to work comfortably across Google Slides and Docs.

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