Director, Brand Marketing Lead

4 days ago

Cannock, Staffordshire, United Kingdom Michael Page (UK) Full time
About the Role

We are seeking an experienced Brand Marketing Director to lead our communication and marketing team. As a key member of our senior leadership team, you will collaborate with stakeholders, external agencies, and suppliers to drive greater public knowledge of our charity, leading to deeper levels of engagement, greater action, and a significant increase in income across retail and fundraising.

Key Responsibilities
  • Develop and Transform Marcomms Strategy
    • Work closely with the Director of Fundraising & Marketing to lead the development and transformation of the marcomms strategy, driving external brand knowledge, understanding, and engagement through the development and delivery of high-quality and informative internal and external activity.
  • Develop the Brand and Marketing Function
    • Develop the Brand and Marketing function needed to support the organisation to deliver on its future strategic objectives.
  • Multi-Channel Marketing Strategies
    • Develop and implement multi-channel marketing strategies and initiatives ensuring they are correctly communicated.
  • Marketing Activities and Campaigns
    • Develop marketing activities, campaigns, and collaborations across a wide and diverse audience including retail stores, online, social platforms, charity partners, key stakeholders, and our customers.
  • Creative Design and Implementation
    • Oversee the creative design of all media, advertising, and communication campaigns and coordinate implementation across the business.
  • Brand Strategy and Engagement
    • Lead our brand strategy and engagement, overseeing how our identity and personality are developed and brought to life. You will help evolve our content and broader materials to enhance our brand positioning within the sector.
  • Brand Consistency and Equity
    • Ensuring that the brand is consistently applied across all touchpoints, including in-store experiences, marketing campaigns, and digital platforms.
    • Monitoring and managing brand equity by tracking audience perceptions, brand awareness, and loyalty.
Requirements
  • Experience in Brand and Marketing
    • Experience of developing, implementing, and evaluating brand and marketing strategies, operational plans, and delivering campaigns which have created shifts in the awareness, engagement, and income-generating capacity of an organisation.
  • Leadership and Collaboration
    • Able to demonstrate experience of being both insight and impact-led, with a clear head for data and evaluation.
    • An experienced leader in strategy development both within brand and marketing.
    • Expert at translating organisational and marketing objectives into high-quality and effective marketing activity.
    • Enjoy building constructive and collaborative relationships at a high level, able to negotiate, influence, and build credibility.
What We Offer
  • Competitive Salary and Benefits
  • Hybrid Working
  • Option to Work Full or Part Time

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