Senior Brand Manager
3 weeks ago
We are seeking a highly skilled Senior Brand Manager to join our team at Kinetica. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing plans to build brand recognition, drive product adoption, and achieve business objectives.
About the Role:
- You will take full ownership of our marketing initiatives, working on-site in Cambridge for at least four days per week.
- With a strong understanding of the life sciences market, including key customer personas such as researchers and lab managers, you will identify and capitalize on market opportunities by analyzing customer needs, industry trends, and competitor activity.
Key Responsibilities:
- Develop and implement a go-to-market strategy for new products, ensuring messaging, positioning, and campaigns resonate with target audiences.
- Collaborate closely with R&D and sales teams to clearly communicate product features and benefits.
- Oversee the creation of high-quality, targeted marketing materials, including white papers, brochures, case studies, and online content.
About You:
- A minimum of 5 years of experience in life sciences marketing, ideally within the biotech, laboratory equipment, or scientific instrumentation sectors.
- Strong project management skills, with the ability to manage multiple priorities in a dynamic environment.
- Proficiency with marketing platforms and tools, such as HubSpot, Salesforce, or Google Analytics.
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