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Digital Marketing Strategist

2 months ago


Bletchley, Milton Keynes, United Kingdom Zero Surplus Full time

About the Role:

We are seeking a highly skilled Digital and Performance Marketing Manager to join our team at Zero Surplus. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies that drive business growth and revenue.

Key Responsibilities:

  • Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans that align with our business objectives.
  • Market Analysis and Trend Monitoring: Conduct thorough market research and analysis to identify trends and opportunities that can inform our digital marketing strategies.
  • Campaign Management: Manage and optimize digital marketing campaigns across multiple channels, including paid search, social media, and programmatic advertising.
  • Data Analysis and Reporting: Analyze campaign data and provide regular reporting to stakeholders on campaign performance and ROI.
  • Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and effective execution of digital marketing strategies.
  • Budget Management: Manage digital marketing budgets and ensure effective allocation of resources to achieve business objectives.

Requirements:

  • Strong Understanding of Digital Marketing: Proven experience in digital marketing, with a strong understanding of paid search, social media, programmatic, retargeting, and SEO.
  • Technical Skills: Proficient in using digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads Manager, and Microsoft Ads.
  • Analytical Skills: Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
  • Communication Skills: Exceptional communication and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels.
  • Regulatory Knowledge: Familiarity with GDPR, PECR, and other relevant regulations.
  • Education: A degree in Marketing, Business, or a related field is preferred.