Content Marketing Specialist

3 weeks ago


Chelmsford, Essex, United Kingdom Marlborough Highways Full time
Job Title: Content and Community Marketing Executive

Marlborough Highways is seeking a highly skilled Content and Community Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for developing and implementing content marketing strategies to engage our audience and promote our brand.

Key Responsibilities:
  • Manage and maintain our internal and external content calendar, ensuring timely updates and consistent messaging across all channels.
  • Produce high-quality client reports, showcasing our activities and achievements in a professional manner.
  • Coordinate award submissions, managing deadlines and collaborating with internal teams to ensure successful entries.
  • Develop and produce case studies, highlighting successful projects and showcasing our expertise.
  • Contribute to the marketing team's monthly report, tracking the performance of content and campaigns, and providing insights and recommendations for improvement.
  • Participate in ad hoc public-facing events, such as community and school events, to promote our brand and engage with our audience.
  • Plan and execute joint marketing and communication campaigns, working closely with clients, suppliers, and charity partners.
  • Write and distribute press releases to share company news and significant achievements, targeting relevant audiences.
  • Lead the content development and production of our bi-annual external magazine and monthly e-newsletters, collaborating with team members to generate ideas and oversee the design and distribution process.
  • Regularly update our company website with news stories, contract awards, case studies, and other relevant content, ensuring it remains up-to-date and reflective of our activities and achievements.
Requirements:
  • Excellent written and verbal communication skills, with the ability to create clear, compelling content for various audiences and platforms.
  • Proven experience in content creation and management, including websites, newsletters, and press releases.
  • Strong project management skills, with the ability to manage multiple projects simultaneously, working to deadlines and maintaining attention to detail.
  • Digital literacy, with proficiency in content management systems, email marketing tools, basic website management, and social media platforms.
  • Adaptability and flexibility, with a positive, can-do attitude and a willingness to support ad hoc activities.
  • Experience in PR and media relations, including drafting press releases and working with media outlets.
  • Experience with award submissions, including preparing entries and managing deadlines.
  • Degree in communications, marketing, journalism, public relations, or a related field, or equivalent experience in a similar role.

Relevant certifications in content marketing, digital marketing, or communications are desirable but not essential.



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