Brand Consistency Expert

3 days ago


Woking, Surrey, United Kingdom Mclaren Racing Full time

Mission-Driven Brand Leader

The Executive, Brand Management position requires a strong understanding of brand management principles and practices. You will be responsible for championing brand standards, leading campaign approvals, and collaborating with cross-functional areas.

Key Responsibilities:

  • Brand Leadership (70%)
    • Develop and maintain brand guidelines, ensuring partner, licensee, ecomm, and gaming content aligns with company values.
    • Lead the development of campaign collateral, guaranteeing consistency and accuracy in brand application.
    • Foster relationships with cross-functional areas, ensuring relevant and appropriate brand standards application.
    • Support and manage special marketing projects, as needed.
    • Manage third-party agencies, briefing, defining scopes of work, and project delivery.
    • Serve as a brand ambassador, both internally and externally.
  • Digital Asset Oversight (20%)
    • Oversee the implementation and management of digital asset management system, handling version control of race and internal content, and disseminating up-to-date brand assets to internal and third-party users.
  • F1 Digital Experience (10%)
    • Design and develop trackside digital environments, including immersive garage screens, working closely with partners to deliver engaging content aligned with key initiatives.
    • Collaborate with third-party agencies and internal teams in managing and maintaining technology.

Salary Range: £65,000 - £85,000 per annum

This role offers a competitive salary, along with benefits such as access to a gym, restaurant, and shuttle buses to Woking mainline station.


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