Senior Marketing Analytics Manager
5 days ago
About the Role
We're seeking a Senior Marketing Analytics Manager to lead our Marketing department at the National Trust. As a key member of the team, you'll drive cross-channel marketing campaigns and supporter journeys using data insights.
Key Responsibilities
Develop and implement marketing segmentation strategies to deliver personalized customer journeys.
Lead a team of talented data analysts to measure and improve marketing performance, ensuring data quality standards and compliance with data privacy legislation.
Collaborate with IT and Data teams to ensure seamless data access for marketing and other areas of the Trust.
Requirements
- Expert knowledge of cross-channel marketing analytics, channel performance, and attribution.
- Proven experience in delivering customer analytics and customer segmentation strategies.
- Ability to condense analysis into actionable insights for business investment decisions.
About the National Trust
We're committed to creating an inclusive culture where everyone feels welcome. We value diversity and believe our people should reflect the communities and audiences we serve.
Benefits
- Substantial pension scheme of up to 10% basic salary.
- Free entry to National Trust places for you, a guest, and your children.
- Rental deposit loan scheme.
- Flexible working whenever possible.
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