Content Creator

4 weeks ago

Basingstoke, Hampshire, United Kingdom Grandir UK Full time

Job Title: Content Creator

Job Summary: We are seeking a skilled Content Creator to join our marketing team at Grandir UK. As a Content Creator, you will be responsible for crafting engaging content that drives traffic, builds brand awareness, and supports our marketing goals.

Key Responsibilities:

  • Website Content Creation: Develop and optimize engaging website and landing page copy that is SEO-friendly, attracting and converting organic and paid traffic and improving search engine rankings.
  • Blog Writing: Write informative, creative, and shareable blog posts that appeal to our target audience, addressing topics relevant to parents, childcare, education, and industry trends, with the ultimate goal of progressing the user journey towards conversion.
  • Press Releases: Craft well-structured, engaging, and newsworthy press releases for distribution to trade, local, and parent press outlets, highlighting key updates, events, and achievements.
  • SEO Optimization: Ensure all content is optimized for search engines, including the use of relevant keywords, meta descriptions, and internal/external link strategies. This will be achieved with the support, training, and guidance of our digital agency.
  • Content Research: Conduct research on industry trends, competitors, and audience interests to inform relevant and engaging content creation aligned with our content strategy.
  • Brand Consistency: Maintain a consistent tone of voice and messaging across all content in line with Grandir UK's brand guidelines, by audience.
  • Content Calendar Management: Work closely with the marketing team and digital agency to manage the content calendar, ensuring timely delivery of all materials.
  • Collaboration: Collaborate with the wider sales and marketing team as well as other support departments to ensure content aligns with broader campaigns and marketing objectives.
  • Analytics & Reporting: Use Google Alerts and Analytics to analyze and report on marketing activities, providing insights to inform future strategies and improve performance.

Requirements:

  • Experience in Content Writing: Experience in content writing, journalism, or copywriting.
  • Excellent Writing Skills: Excellent writing, editing, and proofreading skills with a strong attention to detail.
  • Experience in Press Releases: Experience writing press releases and working with media outlets, preferably across trade and local press.
  • Ability to Generate Fresh Ideas: Ability to generate fresh ideas and approaches to storytelling while adhering to brand guidelines.
  • Strong Organizational Skills: Strong organizational skills with the ability to manage multiple projects with a range of deadlines simultaneously.
  • Excellent Communication Skills: Excellent communication and interpersonal skills for working with internal and external stakeholders.

Benefits:

  • Flexible Working: Flexible working with the option to work.
  • Recommend Friends: Recommend friends and family to work for us and be rewarded with a cash bonus.
  • Generous Discount: Generous discount on childcare.
  • Total Annual Leave: Total 31 days annual leave inc bank hol (FTE) - Includes an extra 3 days annual leave over the Christmas period.
  • Wellbeing Day: 'Wellbeing Day' an extra day off just for you.
  • Employee Benefits: Access to an employee benefits portal, which includes discounts at 100's of online high street stores, turning points into cash.
  • Remote GP Appointments: 24/7 remote GP appointments.
  • Cash Back: Claim cash back on medical procedures such as dental care and physiotherapy.
  • Great Place To Work: Working for a business that has received 'Great Place To Work' certification, putting people at the core of what we do.

About Grandir UK:

Grandir UK is committed to safeguarding and promoting the welfare of children and young people and an enhanced DBS check will be required for this role.

We are an equal opportunity employer and select staff on merit, irrespective of age, disability, gender reassignment, marriage & civil partnership, race, sex, sexual orientation, religion, or belief.

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