Content Executive

3 weeks ago

Basingstoke, United Kingdom Grandir UK Full time

Are you a creative storyteller eager to craft captivating content?

Our incredible marketing team here at Grandir UK are searching for a skilled Content Creator to help us elevate our brand. You will shape our messaging across multiple platforms, engage our audience and make a genuine impact in the industry. If you Excel in a collaborative setting and have a talent for innovative content, we would love to hear from you.

This is a maternity cover role commencing in January 2025 and can be worked on a hybrid basis.

Role Purpose:

The main responsibility of the Content Executive will be to create engaging, optimised content that drives traffic, builds brand awareness, encourages conversion and supports our marketing goals. You will craft compelling website content, blog posts, and press releases targeted at trade, local, and parent press titles, ensuring all materials are aligned with our brand voice and SEO best practices, where relevant.

Key Responsibilities:

  • Website Content Creation: Develop and optimise engaging website and landing page copy that is SEO-friendly, attracting and converting organic and paid traffic and improving search engine rankings.
  • Blog Writing: Write informative, creative, and shareable blog posts that appeal to our target audience, addressing topics relevant to parents, childcare, education and industry trends, with the ultimate goal of progressing the user journey towards conversion.
  • Press Releases: Craft well-structured, engaging and newsworthy press releases for distribution to trade, local, and parent press outlets, highlighting key updates, events, and achievements.
  • SEO Optimisation: Ensure all content is optimised for search engines, including the use of relevant keywords, meta descriptions, and internal/external link strategies. This will be achieved with the support, training and guidance of our digital agency.
  • Content Research: Conduct research on industry trends, competitors, and audience interests to inform relevant and engaging content creation aligned wit our content strategy.
  • Brand Consistency: Maintain a consistent tone of voice and messaging across all content in line with Grandir UK’s brand guidelines, by audience.
  • Content Calendar Management: Work closely with the marketing team and digital agency to manage the content calendar, ensuring timely delivery of all materials.
  • Collaboration: Collaborate with the wider sales and marketing team as well as other support departments to ensure content aligns with broader campaigns and marketing objectives.
  • Analytics & Reporting: Use Google Alerts and Analytics to analyse and report on marketing activities, providing insights to inform future strategies and improve performance.

Requirements:

  • Experience in content writing, journalism, or copywriting.
  • Excellent writing, editing, and proofreading skills with a strong attention to detail
  • Experience writing press releases and working with media outlets, preferably across trade and local press.
  • Ability to generate fresh ideas and approaches to storytelling while adhering to brand guidelines.
  • Strong organisational skills with the ability to manage multiple projects with a range of deadlines simultaneously.
  • Excellent communication and interpersonal skills for working with internal and external stakeholders.

‘Nice to have’ experience

  • Experience in SEO best practices and how to apply them to content creation.
  • Experience in writing for the web and the education or childcare sector would be a benefit. Experience with WordPress or similar platforms is a plus.
  • Experience in using optimisational tools such as Surfer is not required but would be a benefit.

Join us and enjoy the following a host of attractive benefits including:

  • Flexible working with the option to work:
  • Recommend friends and family to work for us and be rewarded with a cash bonus
  • Generous discount on childcare
  • Total 31 days annual leave inc bank hol (FTE) - Includes an extra 3 days annual leave over the Christmas period
  • ‘Wellbeing Day’ – an extra day off just for you
  • Access to an employee benefits portal, which includes discounts at 100’s of online high street stores, turning points into cash
  • 24/7 remote GP appointments
  • Claim cash back on medical procedures such as dental care and physiotherapy
  • 'May I say thank you' for the month of May to appreciate the hard work and dedication of staff teams
  • Working for a business that has received 'Great Place To Work' certification, putting people at the core of what we do.

What will you be doing:

  • Create an environment that supports the individual needs of all children
  • Maintain systems to monitor, evaluate and improve the quality of our childcare practices.
  • Maintain effective methods of communication with children, staff, parents, and carers.
  • Maintain open and positive working relationships with staff.
  • Ensure that practices and provision in the nursery meets the requirements of the Early Years Foundation Stage (EYFS).
  • Assist in agreeing and reviewing individual targets with staff.
  • Assume playroom and additional management responsibilities when required.
  • Keep costs in line with the agreed budgets.

Grandir UK is committed to safeguarding and promoting the welfare of children and young people and an enhanced DBS check will be required for this role.

We are an equal opportunity employer and select staff on merit, irrespective of age, disability, gender reassignment, marriage & civil partnership, race, sex, sexual orientation, religion, or belief.


#marketing #Nursery nurse #early years foundation stage #early years #content creator

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