Senior Brand Manager
2 days ago
Job Description: As a Senior Brand Manager at Monoflo International, you will be responsible for developing and executing strategic marketing initiatives to drive sales growth, increase market share, and build brand strength.
">Key Responsibilities:
- Marketing Strategy Development: Develop and execute integrated marketing strategies to support sales and ROI goals.
- Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape to inform decision-making.
- Brand Positioning: Oversee brand positioning, messaging, and PR strategies to build awareness and engagement.
- Campaign Execution: Create and manage demand generation campaigns using digital marketing, trade shows, content marketing, and account-based marketing (ABM).
- Salesforce Optimization: Leverage Salesforce for effective CRM, lead generation, and nurturing processes.
- Performance Monitoring: Monitor and analyze performance metrics to assess campaign effectiveness and ROI.
- Team Leadership: Build, mentor, and manage a high-performing marketing team.
Requirements:
- Bachelor's degree in marketing, strategic communications, or related field.
- Minimum 10 years of experience in marketing, with a focus on digital strategy, branding, and SEO.
- Proven track record in driving ROI and scaling growth in an industrial business environment.
- High energy leadership capable of building and leading in a fast-paced company.
The estimated salary for this position is $125,000 - $155,000 per year, based on industry standards and location.
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