Digital Marketing Specialist

4 weeks ago


Edinburgh, Edinburgh, United Kingdom mtc. Full time

The ideal candidate will be a proactive, analytical, and strategic professional with a background or strong interest in global trends and international PPC platforms.

As a Paid Search Account Manager at mtc., you will be responsible for leading client meetings and communications on all things PPC, creating and executing campaigns that meet and exceed client objectives, and delivering detailed results via digital media.

Key Responsibilities:

  • Be the main day-to-day contact for clients and lead client meetings and communications on all things PPC.
  • Creation and execution of PPC campaigns that meet and exceed client objectives, including keyword research, ad creation, campaign setup, and managing related translation activities for international accounts.
  • Planning and implementing testing into Search and Display campaigns, including ad copy testing, landing page testing, keyword expansion, and similar.
  • Deliver detailed results via digital media, including a summary of performance, top markets, campaign optimization, market forces, and competitive positioning.

Requirements:

  • 2+ years' experience in managing successful PPC campaigns across a range of sectors, client or agency-side.
  • Knowledge and experience of using campaign management tools, such as Google Analytics, and market Search and Display tools, including Google Insights, knowledge of Baidu and Yandex, and other platforms, such as Criteo.
  • Sound Microsoft Excel, Word, and PowerPoint experience.
  • Proven track record in managing complex accounts, naturally organized and process-driven.


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