Content Optimisation Specialist

2 weeks ago


Borehamwood, Hertfordshire, United Kingdom Animal Friends Full time
Pinnacle Pet UK Job Opportunity

We are a leading pet care company with a strong commitment to customer satisfaction. Our marketing team is seeking a highly skilled SEO Content Manager to join our team on a full-time basis. In this role, you will be responsible for developing and implementing a comprehensive content strategy that drives engagement and conversions, while also improving our website's performance and search engine rankings.

Key Responsibilities:
  • Develop and execute a content strategy that aligns with SEO best practices and business goals.
  • Conduct keyword research to identify content opportunities and prioritise topics with high potential.
  • Track content performance using tools including Google Analytics, Google Search Console, SEMrush and Brightedge.
  • Optimise new and existing content for on-page SEO, including meta tags, headers, internal linking, and image/button alt tags.
  • Implement technical SEO recommendations in collaboration with web developers.
Requirements:
  • Bachelor's degree in marketing, communications, journalism or a related field.
  • Experience in SEO-focused content management.
  • Proficiency in SEO tools (e.g. li>
  • Experience with Content Management Systems (e.g. Adobe Creative Cloud, Canva).
  • Excellent writing, editing, and verbal communication skills with impeccable attention to detail.
  • Highly organised, detail-oriented, and able to manage multiple projects simultaneously.
Salary and Benefits:

Our competitive salary package includes £38,000 - £55,000 per annum, plus benefits such as 24 days holiday, increasing with length of service, two paid charity volunteering days, flexible working arrangements, and a pension scheme.

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