Digital Marketing Customer Acquisition Professional
3 weeks ago
We're a leading data, insights, and consulting company that shapes the brands of tomorrow by better understanding people everywhere. Our team is passionate about using data to understand how and where people shop, and we're constantly evolving our services to uncover new insights.
Job DetailsJob Title & Location
Digital Marketing Customer Acquisition Specialist
Westgate, London
The RoleAs a Digital Marketing Customer Acquisition Specialist, you will be responsible for implementing a multi-channel marketing strategy for panel recruitment, defining the image and copy requirements for each campaign, and managing relationships with suppliers and advertising partners. You will also help optimize and reallocate budget where necessary based on supplier and campaign performance.
Responsibilities- Develop and implement a multi-channel marketing strategy for panel recruitment
- Define the image and copy requirements for each campaign, working closely with partners to market the panels in an exciting and engaging way
- Manage relationships with suppliers and advertising partners to ensure campaigns are conducted to the highest possible quality, to time and to budget
- Help optimize and reallocate budget where necessary based on supplier and campaign performance
- Prioritize the panel recruitment strategy based on the varying needs of different panels and demographic targeting groups over the course of the year
- Analyze and report on campaign progress and achievements, presenting to the Marketing Lead and other key partners
- Help manage a significant panel recruitment budget in the most effective way, assessing the return on investment and striving for improvements and efficiencies wherever possible
- Make recommendations for adjusting marketing strategies based on the results of previous campaigns
- Work closely with the Marketing Lead and other partners to understand the panel performance and improvement areas that would feed future marketing strategy requirements
- 3-5 years' experience in a marketing / digital marketing, customer loyalty management or panel management role
- Flexibility to combine creative marketing skills with analytical and reporting capabilities
- Experience of relationship and contract management with external suppliers is highly desirable
- Excellent written and verbal communication skills with a keen eye for detail
- Analytical skills to interpret campaign results and present in an appropriate manner to partners
- Experience of producing data visualisations, reports and dashboards to aid the communication of strategy and performance against core metrics
- A good understanding of European data protection and GDPR legislation with experience of working under these rules for data privacy
- A keen interest in consumer behaviour and the drivers that influence sign up and participation in research panels
- An innovative thinker, prepared to question the accepted way of doing things
- Self-motivated and able to see tasks through to completion
- Co-ordinate with global function to learn, and develop innovative strategies
- Proven ability to balance partners, prioritise, manage conflicting demands and deliver at pace
- Experience of B2C campaign/demand generation, organic and paid search and social is beneficial
- 25 days annual leave (excl. bank holidays), plus your birthday off
- Flexible benefits across health, wealth and lifestyle
- Extensive training and excellent scope for career development
- A collaborative and supportive work environment
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