Product Marketing Senior Manager

1 month ago


Dundee, Dundee City, United Kingdom Outplay Entertainment Ltd Full time
Key Responsibilities
  • Develop and execute 360 marketing campaigns (PR, social, influencers, events, ATL media, digital) for both large-scale campaigns and to promote specific in-game content such as new features, events, and sales.
  • Work closely with the Head of Growth on identifying, planning, executing, and measuring opportunities to stimulate organic growth in an ROI-positive manner.
  • Become fully immersed in the product and the product's audience to develop and maintain a deep understanding of the product features, player motivations, economy, etc.
  • Develop a strong understanding of the mobile marketplace and the various competitors in the space, analysing the strengths and weaknesses of competitor products, as well as identifying potential opportunities to share with the game teams.
  • Assure alignment with the brand pillars across in-game content and marketing communication copy, tone, and assets for consistency through the player funnel.
  • Support maintenance and updates of all game store pages across copy, screenshots, videos, and icons, to continue to appeal to new players and drive organic impressions and conversion.


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