Marketing Account Strategist

6 days ago


City Of London, United Kingdom MBR Partners Full time
Marketing Account Consultant

Our client, a high-growth, mid-sized Telecoms software business, is seeking a skilled Marketing Account Consultant to drive Account-based Marketing programmes and new lead generation. This role will provide the crucial bridge between marketing and sales, driving business growth in the digital economy.

Key Responsibilities
  1. Design and deliver Account-based Marketing (ABM) programmes to expand the client's B2B software products in the telecoms market.
  2. Plan and execute all outbound campaigns, including email and social media, to engage target audiences and drive lead generation.
  3. Qualify, follow up, and handover leads to sales teams, ensuring seamless collaboration and conversion.
  4. Manage, clean, categorise, and report on the marketing database, providing valuable insights for future campaigns.
  5. Measure and report performance of marketing campaigns, assessing against goals and ROI metrics.
  6. Collaborate with internal teams and 3rd party suppliers to create and curate content, landing pages, and optimise user experience.
Requirements
  1. 3-5 years of experience in B2B software marketing, with a proven track record of delivering ABM programmes.
  2. Demonstrable experience managing marketing databases, email and social media campaigns, and A/B testing.
  3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  4. Hands-on experience of using Salesforce (or similar) and email marketing platforms (e.g. Dotdigital, MailChimp).
  5. Solid knowledge of website analytics tools (e.g. Google Analytics) and Microsoft Office products (Word).
Desirable
  1. Knowledge and understanding of web publishing and SEO/SEM best practices.
  2. Experience working with Marketing Automation and Conversational Marketing tools.
  3. Experience working with website content management systems (CMS).

Excellent English language skills, both verbal and written. Educated to degree level (or equivalent), minimum of 2:1 in Marketing or a related field. Strong analytical skills and data-driven thinking.



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