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Head of Performance Marketing and CRM

2 months ago

London, Greater London, United Kingdom UKTV Full time
About the Role

The Head of Performance Marketing and CRM will be responsible for leading the development and implementation of performance marketing and CRM strategies to drive business growth and audience engagement for UKTV.

Key Responsibilities
  • Develop and execute comprehensive performance marketing and CRM plans to elevate UKTV's brands and drive revenue growth.
  • Lead the Performance and CRM team to build and maintain productive working relationships with key stakeholders and partners.
  • Collaborate with cross-functional teams to influence strategy and drive performance.
  • Develop and implement effective performance and CRM marketing strategies, leveraging data and analytics to drive growth.
  • Manage and develop a high-performing team to achieve business objectives.
Requirements
  • Extensive experience in a senior marketing role, preferably with expertise in digital marketing and performance marketing.
  • Proven track record of building and developing performance marketing capabilities.
  • Demonstrated success in developing and implementing effective performance and CRM marketing strategies.
  • Strong leadership and management skills, with the ability to inspire trust and respect.
  • Excellent understanding of digital marketing trends and technologies.
  • Ability to manage the art and science of marketing with creative flair.
About UKTV

UKTV is a leading media company that has been entertaining the nation for over 30 years. Our brands span comedy, entertainment, natural history, factual, and drama, and are delivered to UK viewers through a range of platforms.