Digital Performance Marketing Manager

2 weeks ago

Cardiff, Cardiff, United Kingdom Alcumus Full time
About the Role

We are seeking a highly skilled Digital Performance Marketing Manager to join our team at Alcumus. As a key member of our marketing team, you will be responsible for developing and executing performance marketing strategies that drive business growth and revenue.

Key Responsibilities
  • Develop and execute performance marketing strategies across multiple channels, including paid social, display, and search engine optimization (SEO).
  • Manage and optimize paid advertising campaigns across Google Ads and Bing, social media, and other platforms.
  • Collaborate with cross-functional teams to set clear key performance indicators (KPIs) and ensure that marketing efforts are aligned with business objectives.
  • Work with external agencies to deliver high-quality leads and conversions through effective technical and content lead generation tactics.
  • Own the acquisition funnel metrics, driving increased click-through rates, conversion rates, and decreasing cost-per-click (CPC) through to volume and value of customers.
  • Take ownership of digital lead management, ensuring that leads are reported on and managed effectively at every stage of the funnel.
  • Work with the creative team to develop paid campaign assets, such as ads and landing pages, that are aligned with brand guidelines and optimized for conversion.
  • Implement a holistic multichannel approach integrating search, social, organic SEO, and paid media to produce highly profitable campaigns.
  • Create end-to-end consumer lifecycle strategies, engaging, converting, and retaining target audiences across multiple geographies.
  • Utilize AI optimization, A/B, split, and multivariate testing, and attribution modeling to drive intent, conversion, and customer lifetime value.
  • Take ownership of the overall paid digital strategy, media spend, and campaign performance P/L.
  • Manage internal stakeholder relationships and ensure effective communication across all levels.
Requirements
  • Commercial experience working within a complex and fast-paced B2B environment.
  • Strong experience managing performance marketing strategies with technical skills in PPC & Paid Social and SEO.
  • Experience creating an acquisition strategy across all digital channels.
  • Good writing skills with a great eye for detail and ability to flex and adapt to engage different audiences.
  • Ability to build rapport, establish a network, and maintain strong relationships at all levels of the business, including C-suite.

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