Digital Marketing Manager in City

2 months ago

Cardiff, Cardiff, United Kingdom NuStaff Recruitment Full time

About the Role
Our client seeks a dynamic senior Account Manager with expertise in delivering creative campaigns to all sectors in particular the construction industry on an integrated marketing level. You will play a pivotal role in developing and executing strategies across various social media platforms. Your efforts will drive brand awareness, lead generation, and customer engagement.

Responsibilities:

  • Strategic Development: Devise comprehensive strategies for B2B including digital activation strategies (understanding Google ads and Paid advertising), focusing on audience targeting, user journey optimisation, and engagement rates.
  • Collaboration: Work with clients and internal teams to evaluate briefs, select suitable channels, and deliver impactful results.
  • Campaign Management: Develop, implement, and manage paid advertising campaigns across all platforms.
  • Optimisation: Conduct keyword research, audience targeting, and competitor analysis to enhance campaign performance.
  • Budget Management: Efficiently manage ad budgets to maximize ROI.
  • Performance Analysis: Use analytics tools to monitor and analyse campaign performance, providing regular reports on key metrics.
  • Creative Collaboration: Partner with content and design teams to create compelling ad content and visuals.
  • Project Leadership: Lead and manage projects, ensuring timely completion within budget and scope.
  • Strategic Recommendations: Provide insights to improve strategies, ad creatives, and targeting.
  • Landing Page Management: Ensure landing pages are optimised to improve conversion rates.
  • Content development: Managing and planning content, from moving image to static, implementing targeted messaging.

Requirements

  • Degree in Marketing, Business, or a related field.
  • Minimum 2 years in an agency environment.
  • Proven experience managing budgets and achieving positive ROI from ad campaigns.
  • Strong analytical skills to interpret data and provide actionable insights.
  • Excellent project management skills, with experience leading projects from conception to completion.
  • Proficiency in analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager).
  • Creative mindset with an eye for design and compelling ad copywriting.
  • Excellent communication and collaboration skills.

What's on Offer

  • A dynamic and supportive work environment that encourages creativity and innovation.
  • Competitive salary (£30, ,000.00 per year) and benefits package depending on experience.
  • Opportunities for professional growth and development.
  • A chance to work with a passionate team dedicated to making a tangible impact on the brand s presence and performance.

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