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SEO Specialist

2 months ago

Peterborough, Peterborough, United Kingdom Yours Full time

About the Role

We are seeking a highly skilled SEO Specialist to join our team at Yours Clothing. As a key member of our digital marketing team, you will be responsible for driving organic traffic and revenue growth through effective search engine optimization strategies.

Key Responsibilities

  • Develop and execute on-site and off-site optimization strategies to improve search engine rankings and drive organic traffic
  • Analyze and report on SEO performance using tools such as Google Analytics and Search Console
  • Conduct competitor keyword gap analysis and research to identify new opportunities for organic growth
  • Perform regular keyword research to inform business objectives and seasonality
  • Optimize categories, sub-categories, and campaigns to align with customer trends and seasonality
  • Write and publish high-quality blog content to drive organic traffic and engagement
  • Conduct regular technical site audits to monitor crawl errors, page speed, and core web vitals
  • Collaborate with the development team to ensure best practices are followed and site errors are resolved
  • Regularly review and update schema mark-up to ensure best practice
  • Perform XML sitemap audits and optimizations to ensure best practice
  • Work with the wider marketing team on link building projects to secure high-quality backlinks
  • Stay up-to-date with search industry news, insights, and Google algorithm updates

Requirements

  • Excellent written and verbal communication skills
  • Good Excel skills
  • Excellent problem-solving and analytical skills
  • Self-motivated and proactive approach to tasks
  • Proven ability to work well within a team and use own initiative
  • Excellent organizational skills
  • High attention to detail
  • Enthusiasm to succeed
  • Proven SEO experience required, either in-house or agency-side
  • Knowledge of SEO best practice to ensure search rankings
  • Ability to confidently report on key performance metrics to managers
  • Ability to self-manage and keep track of multiple projects
  • Confident using Google Analytics, Google Search Console, Screaming Frog, SEMrush, and other SEO tools
  • Strong understanding of HTML, CSS, and JavaScript and how they affect SEO
  • Experience with copywriting
  • Experience with eCommerce sites
  • PPC knowledge desirable
  • Retail or Fashion experience desirable