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Customer Relationship Management Specialist

2 months ago

London, Greater London, United Kingdom Smarkets Full time
About the Role

Smarkets is a leading betting exchange that has handled over £29 billion in volume since 2010. Our mission is to revolutionize the betting industry with innovative products and competitive prices.

We are seeking a highly skilled Customer Relationship Management (CRM) Specialist to join our team. As a CRM Specialist, you will be responsible for developing and executing a multi-channel CRM strategy to engage customers with personalized, targeted, and relevant marketing communications across all life-cycle stages.

Key Responsibilities
  • Develop and manage a multi-channel CRM strategy to engage customers with personalized marketing communications
  • Work closely with the Data and Analytics team to ensure effective and timely end-to-end operational delivery of CRM programs
  • Monitor and own customer marketing KPIs and CRM campaign impact; identifying opportunities to optimize, automate, and scale
  • Collaborate with cross-functional teams to ensure alignment and effective execution of CRM initiatives
Requirements
  • 4+ years of proven experience working exclusively within CRM and B2C Marketing
  • Proven track record in working with databases and user segmentation
  • Excellent written and verbal communication skills
  • Strong time management with the ability to manage and prioritize projects
  • Experience managing a team or mentoring junior members of staff
  • A team player who shares our values
Our Values
  • Push to Win: We strive to be the best in everything we do
  • Make Others Better: We believe in empowering our colleagues to grow and succeed
  • Give a Shit: We take ownership and pride in our work
  • Be a Pro: We maintain high standards and strive for excellence
  • Bring the Energy: We foster a positive and dynamic work environment
What We Offer
  • A competitive salary package and benefits
  • A dynamic and collaborative work environment
  • Opportunities for growth and professional development
  • A comprehensive benefits package, including stock options, pension scheme, health insurance, and more