Global Marketing Insight Analyst
2 days ago
Job Summary
A great opportunity to join a leading airline as a Global Marketing Insight Analyst, working with a top-tier recruitment agency, Harnham - Data & Analytics Recruitment.
About the Role
As a Global Marketing Insight Analyst, you will lead the delivery of quality analysis to influence decision making within the Brand and Marketing teams across the business. With a key focus on the effective use of marketing spend to drive revenue and enhance customer experience.
Your Key Responsibilities
- Define measurement of effectiveness of marketing activity globally
- Provide a strong understanding of cross-channel effectiveness of marketing investment
- Work across econometric modeling, incrementality testing, and more
- Take ownership of various marketing campaigns
- Work on customer segmentation and deliver cross-channel audience insights to support marketing planning and campaigns
- Deliver analysis, reporting, and insights to drive business change
- Act as an SME in marketing performance analysis
Your Skills and Experience
- Experience in SQL and Python
- Strong background in performance marketing and econometrics
- Expertise in data manipulation and data extraction
- Strong commercial background
What We Offer
- Up to £72,000 + benefits
- Hybrid working arrangement
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