Global Marketing Insight Analyst

2 days ago


London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

Job Summary

A great opportunity to join a leading airline as a Global Marketing Insight Analyst, working with a top-tier recruitment agency, Harnham - Data & Analytics Recruitment.

About the Role

As a Global Marketing Insight Analyst, you will lead the delivery of quality analysis to influence decision making within the Brand and Marketing teams across the business. With a key focus on the effective use of marketing spend to drive revenue and enhance customer experience.

Your Key Responsibilities

  • Define measurement of effectiveness of marketing activity globally
  • Provide a strong understanding of cross-channel effectiveness of marketing investment
  • Work across econometric modeling, incrementality testing, and more
  • Take ownership of various marketing campaigns
  • Work on customer segmentation and deliver cross-channel audience insights to support marketing planning and campaigns
  • Deliver analysis, reporting, and insights to drive business change
  • Act as an SME in marketing performance analysis

Your Skills and Experience

  • Experience in SQL and Python
  • Strong background in performance marketing and econometrics
  • Expertise in data manipulation and data extraction
  • Strong commercial background

What We Offer

  • Up to £72,000 + benefits
  • Hybrid working arrangement


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