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Marketing Director

2 months ago

Peterborough, Peterborough, United Kingdom Veolia Full time

About Veolia

Veolia is a leading company in water and energy management, committed to saving water and reducing energy consumption for industrial customers.

Job Description

We are seeking a Marketing Manager to join our team in Europe. As a Marketing Manager, you will be responsible for developing and implementing inbound marketing strategies to attract, engage, and convert customers.

Key Responsibilities

  • Develop and execute comprehensive inbound marketing strategies
  • Research the market sector to understand customer needs
  • Work closely with sales to fully understand their objectives for the sector
  • Collaborate with internal marketing specialists and external agencies to create and manage content
  • Manage the content for your assigned sector and ensure consistency in brand messaging and positioning
  • Work with the digital team to improve search engine rankings and organic traffic
  • Develop lead generation campaigns and create and manage email marketing campaigns
  • Work with the PR & Social Team to manage the company's social media presence
  • Utilise marketing automation tools to streamline processes
  • Work closely with the wider Europe Inbound Marketing team to ensure seamless execution and accuracy of marketing initiatives

Requirements

  • Relevant marketing / business experience or Bachelor's degree in marketing, business administration, or a related field
  • Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
  • A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
  • Experience with marketing automation tools and CRM systems is also essential
  • Familiarity with marketing automation platforms (e.g. HubSpot, Marketo, Pardot), CRM systems etc

About You

We are looking for a motivated and experienced marketing professional who is passionate about inbound marketing and has a proven track record of success. If you have a strong understanding of marketing automation tools and CRM systems, and are familiar with marketing automation platforms, we would love to hear from you.