Senior Marketing Consultant

2 weeks ago

London, Greater London, United Kingdom VML Full time
About the Role

We are seeking a highly experienced and skilled Senior Marketing Consultant to join our team at VML. As a key member of our marketing team, you will be responsible for leading our clients' marketing efforts and developing strategies to drive business growth.

Key Responsibilities
  • Client Growth
    • Build strong relationships with client stakeholders and internal teams to promote and develop marketing consultancy projects.
    • Identify and prioritize opportunities, and communicate with internal teams and clients to get new projects off the ground.
    • Present to clients to sell in and deliver projects, including client meetings and QBRs, as well as new business pitches.
  • Client Engagements and Growth
    • Work collaboratively with teams across the VML & WPP network to deliver high-quality advice and identify opportunities.
    • Shape programme vision, goals, and deliverables tailored to client business goals and value.
    • Deliver and oversee other consultants' work, ensuring high standard delivery levels and executing first-class methodologies.
  • New Business
    • Lead consultants or act as lead on new business work, such as RFP responses, pitches, and client proposals.
    • Develop the response story or solution, bespoke to the client's challenge and considering VML's capabilities.
    • Produce RFP and pitch collateral.
    • Lead or present in pitches.
  • Proposition Development and Promotion
    • Lead the development of VML's consulting propositions, identifying potential new propositions and developing consulting artefacts.
    • Develop PR and thought leadership white papers to strengthen VML's industry reputation.
    • Actively develop a robust network across VML and WPP, using client engagements, SME communities, training programmes, and other initiatives to grow contacts.
  • Team Leadership & Management
    • Lead your team, developing a strong and supportive culture focused on the highest standard of work.
    • Work with Project Management to ensure effective resourcing and manage team workload management.
    • Line manage and career develop a team of business, data, and technology consultants.
Requirements
  • 8+ years' experience in marketing data and technology consulting and/or leading large-scale marketing transformation projects.
  • Demonstrable skills in communication, presentation, and influencing with credibility at mid to senior client level.
  • 8+ years in a data function/role, preferably within an agency environment or similar with transferable experience.
  • Demonstrable success at leading teams and major clients in the UK or globally.
  • Excellent communication, organisation, proposal writing, and presentation skills.
  • Excellent written and numeracy skills.
  • Strong understanding of the marketing business, specifically digital marketing and advertising, and the commercial, marketing, and political realities of large organisations, especially multi-nationals.
  • Experience working in multiple industries either client-side or as a consultant.
  • Strong operational understanding of the marketing lifecycle and the data management lifecycle.
  • Strong understanding of the marketing technology ecosystem.

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