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Marketing Director

2 months ago

West Linton, Scottish Borders, United Kingdom Castle Craig Full time

About Castle Craig

Castle Craig is a leading provider of addiction treatment services, dedicated to delivering high-quality care to individuals struggling with addiction. As a Marketing Director, you will play a crucial role in shaping our marketing strategy and driving our digital presence forward.

Key Responsibilities:

  • Lead the Marketing Team: Build and manage a high-performing marketing team, responsible for developing and executing our digital marketing strategy.
  • Develop Marketing Strategy: Collaborate with senior leadership to develop a comprehensive marketing strategy, aligning with our business objectives and industry trends.
  • Oversee Digital Marketing Initiatives: Manage and optimize our website portfolio, digital marketing campaigns, and SEO efforts to drive engagement and conversions.
  • Direct Marketing Efforts: Lead the development and implementation of marketing processes, guidelines, and workflows to ensure consistency and effectiveness.
  • Conduct Performance Assessments: Regularly evaluate the performance of our marketing efforts, identifying areas for improvement and opportunities for growth.

Qualifications:

  • Digital Marketing Experience: Proven track record of success in digital marketing leadership, with expertise in SEO, PPC, email, and social media marketing.
  • Team Development: Strong team development and management skills, with experience in building and leading high-performing teams.
  • Industry Knowledge: Extensive knowledge of the healthcare industry, with a background in competitive, regulated industries.
  • Strategic Thinking: Ability to think strategically, with a focus on driving business growth and expansion.

What We Offer:

  • Competitive Salary and Benefits: A comprehensive salary and benefits package, including support for accommodation and transport for on-site work.
  • Professional Development: Opportunities for professional development and career advancement, aligned with our family-run ethos and commitment to high-quality addiction treatment.

Application Process:

We are seeking a strategic thinker who can drive our marketing efforts forward, while aligning with our values and commitment to delivering high-quality patient care. If you meet the above criteria and are passionate about making a difference, please submit your CV and a cover letter outlining your suitability for the role.