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Product Marketing Manager
2 months ago
We are seeking a seasoned Product Marketing Manager to drive the success of our laser technology products. As a key member of our team, you will be responsible for shaping product strategy, managing the product lifecycle, and collaborating cross-functionally to ensure successful product development and commercialization.
Key Responsibilities:- Develop and execute product strategy and roadmap for laser technology products at our ProPhotonix Laser and Z-Laser business units, aligned with company goals and market trends.
- Conduct market research and analysis to identify market/customer needs, competitive landscape, and emerging opportunities in the laser industry.
- Drive the product development process from concept to launch, ensuring timely delivery within budget and quality standards.
- Lead cross-functional teams to prioritize tasks, resolve issues, and drive project milestones to meet deadlines.
- Develop marketing collateral, sales tools, and training materials to optimize inbound lead generation, supporting new product launches and sales efforts.
- Work closely with sales and marketing teams to drive revenue growth and customer satisfaction throughout Europe and North America.
- Monitor and analyze product performance metrics, market feedback, and customer satisfaction to identify areas for improvement and optimization.
- Bachelor's degree in Engineering, Physics, or related field; MBA or advanced degree is a plus.
- Minimum of 5 years of experience in product management, preferably in the laser industry or related technology field.
- Excellent project management skills with the ability to lead cross-functional teams and drive results in a fast-paced environment.