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Head of Marketing Strategy

2 months ago

Loughborough, Leicestershire, United Kingdom The Access Group Full time
{"title": "Marketing Manager - FastTrack360", "subtitle": "Drive Marketing Success in Our Recruitment Division", "content": "

We're looking for a talented Marketing Manager to join our global marketing team within our fast-paced Recruitment division.

Your role will be to lead and execute on the marketing strategy for our hero payroll and billing proposition FastTrack360, driving leads across the marketing mix, including email, content, paid media, webinars, digital PR campaigns, and SEO programmes.

You will be accountable for delivering hard metrics and demonstrating the ROI of your marketing plans, so this role is for someone who loves reporting on performance and has a natural handle on the numbers.

Take ownership and accountability for the successful delivery of marketing pipeline targets relating to REC products - specifically our recruitment payroll products (primarily Access FastTrack360).

Be responsible for demand and lead generation activity within the UK and Europe region, across a range of marketing channels (including paid media, PPC and social, SEO, email, webinars, events, digital PR) and sales sourced initiatives.

Ideate, refine and execute creative campaigns, messaging, and incentives to drive in-quarter lead improvements.

Experience in developing and delivering on integrated B2B marketing plans across all areas of the marketing mix, that deliver against business KPIs.

Solid experience of digital tools like Marketo, SalesForce, and Google Analytics.

Commercially minded, and able to make recommendations regarding where to invest marketing spend and generate most ROI.

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific.

We help more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.

Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

", "requirements": "
  • Experience in developing and delivering on integrated B2B marketing plans across all areas of the marketing mix, that deliver against business KPIs.
  • Solid experience of digital tools like Marketo, SalesForce, and Google Analytics.
  • Commercially minded, and able to make recommendations regarding where to invest marketing spend and generate most ROI.
", "benefits": "
  • 25 days annual leave that increases with your seniority in the company.
  • Private healthcare and life insurance.
  • One charity day allocated to support a cause that matters to you.
", "company": "The Access Group"}