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Data-Driven Marketing Lead

2 months ago

London, Greater London, United Kingdom Lorien Full time

Job Summary

We are seeking a highly skilled Principal Marketing Analyst to join our team at Lorien. As a key member of our marketing department, you will play a crucial role in driving business decisions with data-driven insights.

About the Role

The successful candidate will be responsible for leveraging data to inform marketing strategy, developing and implementing analytics solutions, and leading a small team of analysts. You will work closely with cross-functional teams to drive business outcomes and contribute to the company's success.

Key Responsibilities

  • Marketing Analytics Expertise: Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes.
  • Reporting and Analysis: Develop marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels.
  • Team Leadership: Lead a small team of analysts, providing guidance and support to drive strategy and deliver results.

Requirements

To be successful in this role, you will need:

  • Strong analytical and problem-solving skills
  • Experience with marketing analytics tools and technologies
  • Excellent communication and leadership skills

What We Offer

Lorien offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to attracting and retaining top talent, and offer a competitive compensation and benefits package.