Senior Brand Identity Manager

2 weeks ago

Bicester, Oxfordshire, United Kingdom Forseven Full time

About Forseven

Forseven is a pioneering automotive company redefining the industry through innovative technologies and engineering excellence. Our mission is to create a new car company for the world, guided by expert leadership and powered by brilliant minds from the luxury, automotive, and technology sectors.

Job Summary

We are seeking a visionary Senior Brand Identity Manager to join our rapidly growing team. As a key member of our global Brand Team, you will lead the development and execution of our brand identity and experiential strategy. Your expertise will guide and inspire our team to deliver immersive brand experiences across all touchpoints, exceeding industry standards and pushing the boundaries of what is possible.

Key Responsibilities

  • Brand Identity Strategy: Define and lead the overarching brand identity and experiential strategy, ensuring alignment with our luxury positioning and long-term vision. Oversee the creation and implementation of brand guidelines, ensuring consistency across all touchpoints, including digital, print, packaging, retail environments, and events.
  • Creative Leadership: Lead, inspire, and develop the Brand Identity & Experience team, fostering a culture of excellence and innovation. Provide clear, strategic direction and constructive feedback to elevate the creative output. Set clear objectives and KPIs for the team, ensuring alignment with the broader goals of the global Brand Team.
  • Cross-Functional Collaboration: Collaborate closely with various departments across the business; from Creative, Design, Marketing, Comms, Sales, Real Estate, and more to ensure the brand identity is consistently applied across all channels. Partner on major campaigns, product launches, and other initiatives to ensure alignment with the brand's identity.
  • Global Brand Consistency: Ensure the brand identity is applied consistently across all markets and regions. Work closely with the Head of Brand & Partnerships to ensure brand collateral is always consistent to the brand, product strategy, and strategic priorities. Adapt the brand identity to international markets while maintaining the core brand values and aesthetics.
  • Brand Direction & Delivery: Lead the conceptualisation, design, and ultimate delivery of brand material, retail spaces, events, pop-ups, exhibitions, sponsored environments, and internal events. Oversee, manage, and deliver all creative brand production, working directly with suppliers and production agencies, ensuring budgets and timescales are managed and communicated with internal stakeholders.
  • Brand Governance: Serve as the guardian of the brand's visual identity, ensuring all internal and external communications adhere to brand guidelines. Address any deviations and provide solutions to maintain brand integrity.
  • Innovation and Evolution: Continuously explore and identify opportunities to innovate and evolve the brand identity, ensuring it remains fresh, relevant, and ahead of industry trends, competitor activities, and market shifts in the luxury sector.

Requirements

  • Independent, detail-oriented, and able to multitask in a fast-paced environment.
  • Hands-on, adaptable, and able to prioritize quickly.
  • Commercially aware and values-led.
  • Collaborative, with a culturally aware mindset and global perspective.
  • Motivated, charismatic leader and creative thinker who is well connected with relevant networks.
  • Experience in the automotive/luxury sector.
  • Bold and innovative, with an innate knowledge of what a contemporary luxury brand feels and looks like.
  • Proven track record of successfully leading the development of a high-profile brand on a global scale, from concept, design, and delivery.
  • Bachelor's degree in Graphic, Digital, Brand Design, or related field.
  • Significant experience in a luxury or automotive brand with a strong portfolio showcasing highly branded, commercial, and relevant experience.
  • Understanding of print techniques and production.
  • Detailed understanding of Adobe suite (InDesign, Illustrator, Photoshop, Premiere Pro).
  • 3D modeling and rendering (AutoCAD, SketchUp, Rhino, 3ds Max).
  • Detailed understanding of PPT.
  • Exceptional leadership and team management skills.
  • Strong strategic thinking, analytical, and decision-making capabilities.
  • Excellent negotiation, communication, and relationship management skills.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Passion for the luxury automotive industry and a deep understanding of brand dynamics.

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