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Brand Identity and Experience Leader

2 months ago

Bicester, Oxfordshire, United Kingdom Forseven Full time

Brand Identity Strategy: Define and lead the overarching brand identity and experiential strategy, ensuring it aligns with our luxury positioning and long-term vision. Oversee the creation and implementation of brand guidelines, ensuring consistency across all touchpoints, including digital, print, packaging, retail environments, and events.

Creative Leadership: Lead, inspire, and develop the Brand Identity & Experience team, fostering a culture of excellence and innovation. Provide clear, strategic direction and constructive feedback to elevate the creative output. Set clear objectives and KPIs for the team, ensuring alignment with the broader goals of the global Brand Team.

Global Brand Consistency: Ensure the brand identity is applied consistently across all markets and regions. Work closely with the Head of Brand & Partnerships to ensure brand collateral is always consistent to the brand, product strategy and strategic priorities. Adapt the brand identity to international markets while maintaining the core brand values and aesthetics.

Brand Direction & Delivery: Lead the conceptualisation, design and ultimate delivery of brand material, retail spaces, events, pop-ups, exhibitions, sponsored environments and internal events. Oversee, manage and deliver all creative brand production, working directly with suppliers and production agencies, ensuring budgets and timescales are managed and communicated with internal stakeholders.

Brand Governance: Serve as the guardian of the brand's visual identity, ensuring all internal and external communications adhere to brand guidelines. Address any deviations and provide solutions to maintain brand integrity.

Innovation and Evolution: Continuously explore and identify opportunities to innovate and evolve the brand identity, ensuring it remains fresh, relevant, and ahead of industry trends, competitor activities, and market shifts in the luxury sector.

Key Responsibilities:

  • Develop and execute a comprehensive brand identity strategy that aligns with the company's luxury positioning and long-term vision.
  • Lead and inspire a team of creative professionals to deliver exceptional brand experiences.
  • Ensure global brand consistency across all markets and regions.
  • Oversee the creation and implementation of brand guidelines, ensuring consistency across all touchpoints.
  • Manage and deliver all creative brand production, working directly with suppliers and production agencies.
  • Serve as the guardian of the brand's visual identity, ensuring all internal and external communications adhere to brand guidelines.
  • Continuously explore and identify opportunities to innovate and evolve the brand identity.

Requirements:

  • Proven track record of successfully leading the development of a high-profile brand on a global scale.
  • Experience in the luxury automotive sector.
  • Bold and innovative, with a deep understanding of luxury branding and design sensibilities.
  • Strong leadership and management skills, with the ability to inspire and develop a team of creative professionals.
  • Excellent communication and project management skills, with the ability to work effectively with internal stakeholders and external suppliers.
  • Detailed understanding of Adobe Creative Suite and 3D modeling and rendering software.
  • Passion for the luxury automotive industry and a deep understanding of brand dynamics.