Senior Influencer Marketing Manager

3 weeks ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specializes in taking brands directly to consumers. Our comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

Job Title: Senior Influencer Executive – TikTok

Reporting to: Influencer Manager – UK

Company: THG Nutrition

Location: THG HQ (WA15 0AF) Office based

About THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Role Overview:

We are looking for a dynamic Senior Influencer Marketing Executive who with a focus on TikTok to join our team. This is an exciting opportunity to play a pivotal role in shaping our influencer marketing strategy and driving brand growth.

Key Responsibilities:

  • Monitor and optimize channel performance, including managing commercial KPIs, budgets, and targets.
  • Develop and execute influencer strategies across the lifestyle and wellness division to enhance brand presence on TikTok.
  • Lead the recruitment and onboarding of new TikTok influencers, collaborating with territory and central teams to ensure alignment with brand guidelines.
  • Oversee end-to-end relationship management with influencers, including outreach, negotiation, nurturing relationships, and performance evaluation.
  • Negotiate and manage influencer contracts, ensuring long-term relationships with clear deliverables that align with the influencer's profile.
  • Assist with planning and executing potential events and ad-hoc tasks related to influencers.
  • Stay updated on social media trends and platform updates to inform the wider team and enhance content output.
  • Collaborate with the brand team on creative approaches to influencer campaigns and concepts, integrating them into the broader brand plans.

Requirements:

  • A minimum of 2 years in influencer marketing and/or marketing roles.
  • TikTok expertise, with a deep understanding of the platform's capabilities and trends.
  • A strong interest in the health, fitness, and wellness categories.
  • Understanding of how influencers contribute to building brand awareness, affinity, content creation, and driving commercial value.
  • Commercial acumen, with proficiency in Excel and general data handling.
  • Strong project management skills, with a demonstrated ability to execute successful projects with minimal guidance in a fast-paced environment.
  • Experience in managing and working within a team environment.

What's on offer:

  • Competitive salary.
  • Birthday off.
  • Company doctor.
  • Onsite barber/hairdresser.
  • Onsite physiotherapist.
  • Free onsite staff gym at THG HQ.
  • Discounts across THG Brands.
  • Pension.
  • Other benefits.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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