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Conversion-Focused Copywriter

2 months ago

London, Greater London, United Kingdom Kendago Full time

Position Overview:

Kendago, a leading global digital advertising agency, is on the lookout for a talented and innovative Direct Response Copywriter to enhance our Conversion Rate Optimization (CRO) team. This role is essential in refining promotional content for top-performing direct-to-consumer (DTC) brands.

Key Responsibilities:

  • Flexible Work Arrangement: This position offers remote work with the potential for full-time employment based on performance and organizational needs.
  • Collaborate with CRO Team: Work closely with the Conversion Rate Optimization team to improve sales funnels for prominent DTC brands.
  • Conduct In-Depth Research: Engage in comprehensive research on target demographics, product offerings, pricing strategies, and the buyer's journey.
  • Task and Deadline Management: Effectively organize and prioritize tasks to ensure timely project completion.
  • Creative Concept Development: Generate innovative ideas and compelling hooks to engage the target audience.
  • Quality Assurance: Rigorously proofread all written materials to ensure accuracy and high standards.
  • Proficient Use of Tools: Utilize project management software, Google Docs & Sheets, and Slack for efficient collaboration.

This role presents a unique opportunity to significantly impact the success of leading brands in the direct response marketing arena and to thrive in the fast-paced world of digital advertising.

Ideal Candidate Profile:

  • US Market Insight: Candidates should possess a deep understanding of the cultural nuances and preferences within the US market.
  • Critical Thinking and Creativity: The ability to think critically and creatively is essential for crafting persuasive copy.
  • Proven Experience: A demonstrated history of writing effective DTC funnel sales copy, including Video Sales Letters (VSLs), is required.
  • Expertise in Funnel Optimization: Candidates should have a strong grasp of sales funnel optimization and strategies to enhance customer Lifetime Value (LTV).
  • Understanding of Marketing Principles: A solid understanding of direct response and direct-to-consumer marketing principles is necessary.
  • Exceptional Writing Skills: Proficiency in English writing and grammar is crucial for maintaining high-quality communication.
  • Detail-Oriented Multi-Tasker: The ability to prioritize effectively and meet deadlines is essential.