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Senior Conversion Strategist

2 months ago

London, Greater London, United Kingdom Conversion Full time
About Conversion

We're a pioneering agency in the UK, dedicated to helping our clients create an unfair competitive advantage through testing and experimentation. Our team of specialists and generalists work together to deliver exceptional results for our clients, spanning copywriting, behavioural psychology, user research, analytics, UX design, frontend development, and project management.

We're committed to helping our clients start testing everywhere, and we're looking for a talented individual to lead our experimentation strategy across 3-5 exciting enterprise and/or advanced client accounts.

About the Role

We're seeking a senior conversion strategist to develop and lead exceptional experimentation strategies for our biggest and most advanced clients. As a key member of our team, you'll work closely with our project manager, associate consultant, and delivery team to deliver results for your clients.

This is a big opportunity for a proven conversion leader to help drive forward our approach and product offering. You'll be responsible for setting the agenda for our clients, managing a testing roadmap, and identifying problems with the conversion rate of client websites through quant and qual research.

Key Responsibilities
  1. Leadership: live and uphold our values while encouraging our people to develop.
  2. Client leadership: senior point of contact for 3-5 advanced or enterprise-level clients, leading on strategy and helping our clients mature their testing programmes.
  3. Testing strategy: set the agenda for our clients and manage a testing roadmap to help deliver long-term results and maturation of your clients' testing capabilities.
  4. Identifying problems with the conversion rate of client websites through quant and qual research.
  5. Create test concepts to address issues identified in quant and qual research and use your conversion expertise to create effective solutions.
  6. Analyse and evaluate experiments - reporting on results and devising iterations on concepts to drive the testing strategy.
  7. Prioritise insights and testing strategy which helps our clients achieve their goals and delivers ROI.
  8. Advanced experimentation: working with Director of Product & Strategy to develop our approach to experimentation, across AB testing, personalisation and through exploring new opportunities to put testing at the heart of businesses.
  9. Results: accountability for success for your clients - to be measured via average win rate, and NPS.
  10. Support and mentorship: work closely with our trainee and associate consultants as they shadow and support you on your client accounts. Act as the support consultant where needed for Associate Consultants taking on their first client accounts.
  11. Collaboration: foster a culture of collaboration by sharing strategy internally with delivery team, before with clients and provide feedback to your peers.
  12. Sales & Marketing: work with Sales and Marketing to support new business meetings and join pitch teams when required.
Secondary Responsibilities
  1. Thought leadership (internal): work with the Head of Experimentation to inspire and motivate the consultancy team to deliver exceptional work for our clients. Share knowledge, assist with training both directly and through shadowing.
  2. Delivery of our in-house consultant training programme: responsible for delivering key sections as required of our in-house training programme for Trainee Consultants. Consisting of delivering training sessions on key topics, reviewing and giving feedback on tasks and projects and assessing performance of Trainees against key metrics.
  3. Sales & Marketing: work with Sales and Marketing team to develop content for marketing efforts and deliver quant and qual research for new business opportunities.
Requirements

We're looking for someone with a proven track record of leading strategy for advanced testing organisations, with experience working in 'enterprise' environments. You'll need to be client-centric, data-driven, and have high emotional intelligence. We're also looking for someone who actively seeks out opportunities to improve and keeps up with market trends.

Our values are at the heart of everything we do, and we're looking for someone who shares our commitment to evidence over opinion, working with passion, continuous growth, and being better together.

Benefits

We offer a range of benefits, including fully flexible working, flexi Friday, 25 days' holiday each year, continuous personal development plans for all, company contributory pension scheme, private healthcare, £750 annual flexible benefits package, annual travel card loan if required, special gifts on Conversaries, and weekly shopping order to the office for those who like to go in.