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Brand Marketing Specialist

2 months ago

Nottingham, Nottingham, United Kingdom Boots Full time

About the Role

We are seeking a highly skilled and experienced Brand Marketing Specialist to join our team at Boots. As an Assistant Brand Manager, you will play a key role in driving the success of our brand, Liz Earle, in the UK market.

Key Responsibilities

  • Develop and execute local market annual plans, including campaign planning, retailer execution, and brand support.
  • Support in setting customer and brand targets for the year to deliver brand growth.
  • Identify and deliver local market insights to inform all plans, develop, and continuously learn.
  • Localise global creative and content to allow for market-relevant creative and messaging.
  • Work with local media agencies to deliver new product launches and brand campaigns.
  • Support in working within our matrix organisation to deliver fully aligned and powerful activation plans that are relevant for our brands and UK marketing.
  • Work with retail partners to integrate all campaigns and brand priorities to show up seamlessly across the market.
  • Partner with PR Comms team to support integration of local Influencer and PR activity across assigned brand projects and activity where required.
  • Local measurement and evaluation of all activity.
  • Budget Management.
  • Agency management.
  • Brand lead in the UK market for our global, cross-functional, and retailer teams.

Requirements

  • Proven experience within retail and brand marketing.
  • Track record in brand and product launches using the full marketing mix, including paid, owned, and earned.
  • Commercial Acumen, to ensure an understanding of retail partners' businesses.
  • Excellent relationship management across a network of brands and stakeholders and agency partners.

About Us

Boots is a leading health and beauty retailer with a rich history of innovation and customer satisfaction. We are committed to creating a positive impact on our customers, employees, and the environment. We believe in empowering our team members to be their authentic selves and fostering a culture of diversity, equity, and inclusion.

Our Benefits

  • Retirement Savings Plan.
  • Enhanced maternity/paternity/adoption leave pay.
  • Discretionary annual bonus.
  • Generous discount on our own brands and partner businesses.
  • Flexible benefits scheme, including holiday buying, discounted gym membership, life assurance, activity passes, and much more.