Senior Brand Marketing Specialist

2 weeks ago

Nottingham, Nottingham, United Kingdom Grafton Recruitment Full time
Brand Marketing Manager Job Description

This role is open due to huge growth of the business. The successful candidate will have the opportunity to join an award-winning company with over 24 employees across offices in three countries, including the UK, Czech Republic, and South Korea.

Key Responsibilities:

Brand Strategy and Development:
Develop and implement brand marketing strategies to enhance brand awareness and equity. Define and maintain brand positioning, ensuring consistency across all marketing efforts and touchpoints.

Marketing Campaigns:
Plan, create, and execute integrated marketing campaigns that align with business objectives and resonate with target audiences. Oversee the development of marketing materials, including advertisements, social media content, email campaigns, and website content.

Content Creation and Management:
Collaborate with the creative team to produce engaging and high-quality content that reflects the brand's voice and values. Manage content calendars and ensure timely delivery of all marketing materials.

Market Research and Analysis:
Conduct market research to understand customer needs, preferences, and trends. Analyse competitive landscape and identify opportunities for differentiation and growth.

Partnerships and Collaborations:
Identify and manage partnerships and collaborations with influencers, media outlets, and other relevant stakeholders. Coordinate co-marketing initiatives and sponsorships to enhance brand visibility.

Performance Monitoring and Reporting:
Track and analyse the performance of brand marketing campaigns, providing regular reports on key metrics such as brand awareness, engagement, and ROI. Use data-driven insights to refine and optimise marketing strategies.

Team Leadership and Collaboration:
Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture. Work closely with cross-functional teams, including product development, sales, and customer service, to ensure alignment on brand initiatives.

Qualifications:

A bachelor's degree in Marketing, Business, Communications, or a related field. Proven experience as a Brand Manager or in a similar role within a consumer-facing industry. Strong understanding of brand marketing principles and best practices. Excellent creative and strategic thinking abilities. Proficiency in digital marketing channels and tools. Exceptional communication, project management, and leadership skills. Ability to analyse data and derive actionable insights.

Preferred Skills:

Experience in the pet products industry or a passion for dogs. Knowledge of ecommerce platforms such as Shopify. Familiarity with CRM and email marketing platforms (Klaviyo preferred).

Benefits:

Competitive salary and benefits package. Opportunity to work with a passionate and dedicated team. A dynamic and inclusive work environment. Career growth and development opportunities

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