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Email Marketing Expert

2 months ago

London, Greater London, United Kingdom 3Search Full time £38,000
About Our Company

3Search is a dynamic FinTech company revolutionising credit scoring and financial management. With a presence in the UK, South Africa, Australia, and Canada, we serve over 18 million users globally. Known for a user-centric approach and leveraging technology for positive financial choices, we foster a design-led, data-driven culture. We value smart, passionate, and diverse individuals, offering flexible work arrangements and a focus on outcomes over effort.

Role Overview

The Junior CRM Developer will support CRM teams with all technical aspects of CRM programs, including development, design systems, templating, campaign architecture, and data segmentation. The role involves working with local teams to implement automation and personalisation, collaborating with marketing analytics and data science, and maintaining a scalable frontend codebase. Additionally, the Coordinator will act as the primary contact for technical queries and educate teams on CRM tools and best practices.

Key Responsibilities
  • Develop and maintain CRM programs, including email templates and campaign architecture.
  • Collaborate with marketing analytics and data science teams to drive data-driven decision making.
  • Implement automation and personalisation strategies to enhance customer engagement.
  • Maintain a scalable frontend codebase and ensure seamless integration with CRM tools.
  • Act as the primary contact for technical queries and provide training on CRM tools and best practices.
Requirements
  • Excellent knowledge of HTML and CSS; ability to create and troubleshoot email templates.
  • Experience with modern digital marketing platforms like Blueshift, Braze, or Iterable.
  • Understanding of data management platforms and event-based architecture.
  • Proven experience in executing email campaigns in a B2C environment.
  • Expertise in A/B testing methodologies and data-driven decision making.
What We Offer
  • 25 paid holidays + bank holidays
  • Hybrid work (2 days in office) + flexible working
  • Private health and dental cover
  • Life assurance scheme and up to 6% matched pension
  • Free sports and social clubs, daily breakfast, and free snacks
  • Generous training allowance and fast progression opportunities
  • Regular well-being events, in-house psychotherapist, and financial coaching
  • Inclusive culture with career growth plans